New important agreement for the online gaming market in Italy. “E-Play24 ITA ltd and Playtech announce that they have expanded their collaboration – reads a note from the companies – with an agreement that provides for the resale for the Italian market of the on-line gaming products of the British software house. Antonio Tressanti, CEO of E-Play24 ITA ltd commented on the announcement: “We are proud and proud of this innovative partnership, which we will honor in the best possible way. The long collaboration relationship between the two companies for the distribution of games in international markets and then in Italy, is completed with the new collaboration for B2B resale on the Italian market.
The signed agreement creates new development prospects, given the level of products and services offered as well as the distribution opportunities present in Italy in market segments not yet reached by these games “. The agreement provides for the possibility of reselling the Playtech online games suite , including Bingo and Poker (iPoker network) on the Italian territory, to selected licensed operators , including Bingo and Poker (iPoker network), allowing E-Play24 partners to enter the Playtech world with a direct integration.
Shimon Akad COO of Playtech commented on the announcement: “ The collaboration between Eplay and Playtech has been going on for many years – this agreement further consolidates it and we are very happy with it . Italy remains a key market for our business, focused on regulated markets, where we continually invest in innovation and successful titles, such as the Age of The Gods series.
Playtech will continue to operate as a direct supplier of its technologies and contents in Italy, but the agreement with EPlay24 is an important complement to Playtech’s normal commercial activity, to reach new market niches ”.